Privacy Policy

1. Introduction

This Privacy Policy explains how Atharva Technologies (“FirstRing”, “we”, “us”, or “our”) collects, uses, shares, and protects personal data when you use the FirstRing website and platform (the “Service”). It should be read together with our Terms & Conditions.

We act as a data fiduciary for information about our own account holders and visitors, and as a data processor for the lead and contact data that Customers upload and process through the Service.

2. Information We Collect

2.1 Information you provide

• Account & business details— name, business name, work email, phone/WhatsApp number, and billing information.
• Customer Data— lead and contact records you upload or import (such as names and phone numbers), call scripts, and notes.
• Enquiries— information you submit through contact or demo forms.

2.2 Information generated through the Service

• Call recordings and transcripts of calls placed or received through the Service.
• AI-derived data such as lead scores, call outcomes, and summaries.
• Usage and device data such as log data, IP address, browser type, and interactions with the Service.
• Cookies and similar technologies used to operate and secure the Service (see Section 9).

3. How We Use Information

• To provide, operate, secure, and maintain the Service;
• To place and manage calls and messages on your behalf and to qualify, score, and route leads;
• To generate transcripts, analytics, and reporting for your account;
• To process payments and manage billing;
• To provide support and respond to enquiries;
• To improve and develop the Service, including improving accuracy and performance;
• To comply with legal obligations and enforce our Terms.

4. Call Recording & AI Processing

Calls placed or received through the Service may be recorded, transcribed, and analysed using AI and speech-processing technology for quality, training, and analytics. Where you use the Service to contact your leads, you are responsible for providing any notice and obtaining any consent required from those individuals for such recording and processing.

5. Legal Basis & Consent

We process personal data on the basis of your consent, the performance of our contract with you, our legitimate business interests, and compliance with applicable law, including the Digital Personal Data Protection Act, 2023 and other applicable Indian regulations. You may withdraw consent where processing is based on consent, subject to legal and contractual limits.

6. How We Share Information

We do not sell personal data. We share it only as needed to operate the Service:

• Service providers (sub-processors)— telephony carriers, AI and speech-model providers, WhatsApp Business Solution Providers, payment processors, and cloud hosting providers, who process data on our behalf under appropriate obligations;
• Legal and safety— where required by law, legal process, or to protect rights, safety, and the integrity of the Service;
• Business transfers— in connection with a merger, acquisition, or sale of assets, subject to this Policy.

7. Data Retention

We retain personal data for as long as your account is active and as needed to provide the Service, and thereafter as required to comply with legal obligations, resolve disputes, and enforce our agreements. Call recordings and transcripts are retained according to your plan and settings, after which they are deleted or anonymised.

8. Data Security

We use reasonable technical and organisational measures, including encryption in transit and access controls, to protect personal data against unauthorised access, alteration, disclosure, or destruction. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

9. Cookies

We use cookies and similar technologies that are necessary to operate and secure the Service and, where applicable, to understand usage. You can control cookies through your browser settings; disabling some cookies may affect functionality.

10. Your Rights

Subject to applicable law, you may have the right to access, correct, update, or request deletion of your personal data, to withdraw consent, and to nominate another person to exercise your rights in the event of death or incapacity. To exercise these rights, contact us at admin@firstring.in. Where we process data on behalf of a Customer (as a processor), requests from individuals will be referred to the relevant Customer.

11. Children

The Service is intended for business use and is not directed to children. We do not knowingly collect personal data from children.

12. International Transfers

Some of our service providers may process data outside India. Where data is transferred internationally, we take steps to ensure it remains protected consistent with this Policy and applicable law.

13. Changes to This Policy

We may update this Policy from time to time. Material changes will be reflected by updating the “Last updated” date above and, where appropriate, by additional notice.

14. Contact & Grievances

For any questions, requests, or grievances regarding this Policy or your personal data, contact us at admin@firstring.in. We will respond within the timelines required by applicable law.