Stop wasting time on junk leads. Close the hot ones.
Firstring calls every enquiry and works out who's a serious buyer, who needs a follow-up, and who to ignore. The same agent can also call existing customers for offers, updates, and feedback.
Plans from ₹4,999 / mo · Pay-as-you-go available · No setup fee
Don't put your team to work chasing junk leads.
Your team's job is to close customers — not to guess which lead is real, which follow-up slipped, and what was said on the call.
Wrong numbers, low-intent enquiries, and price-only callers take just as much time as real buyers. Firstring qualifies them first, then shows your team the leads worth converting.
Give a serious buyer a late callback and they become someone else's customer. Firstring follows up, retries, captures the next action, and pushes ready leads forward.
Without a transcript and outcome you can't tell what was pitched, which objection came up, or why a lead dropped. Firstring keeps every call searchable.
Do this math before you hire a caller.
For an SMB a ₹20k+/month caller becomes a fixed cost. Keep Firstring ON/OFF by campaign so you only spend when you need calls.
Hiring one caller means salary plus incentives, phone/tools, and management time on top.
Explain the script, listen to calls, catch mistakes — and the replacement headache is separate.
Turn it ON when you need a campaign. Pause/off when volume is slow. No permanent headcount to carry.
A lead-calling agent ready in three steps.
Teach it your best sales call
Upload one short real call or record it in the browser. Firstring learns your pitch, objections, tone, and how to handle the customer.
Review the playbook and approve
The AI prepares the facts, FAQs, voice style, and a clear calling playbook: what to say, how to say it, and what not to say. You just review/edit and approve.
Let leads auto-qualify
Upload your lead list and start the campaign. The agent filters junk leads, marks hot leads with a next action, and keeps everything visible in the dashboard.
A real Hinglish sales call, start to finish.
This is a Firstring demo calling a mobile store's warm lead. Hit play; the transcript on the right follows along live.
Ready Hinglish calls for every industry
See how Firstring talks to a real customer: it qualifies the lead, pauses when the customer speaks, handles cross-questions, and makes the next action clear.
The full tele-calling stack, without the manual caller load.
Every feature exists because Indian SMBs need calls, follow-ups, and visibility in one place.
The speech, voice, and reasoning stack is tuned for Indian Hindi-English code-mix. No awkward translation feel, no random American accent.
Streaming TTS starts speaking within 300ms. The listen -> think -> reply loop closes in under 0.7 seconds, so the call feels human.
Upload a training deck, rate card, or product catalogue. The agent uses that approved knowledge on every call.
No-answer, busy, or the customer said call later? The agent retries and reschedules automatically. Set the cadence by lead type.
Every call saves a transcript, duration, cost breakdown, hang-up reason, and quality score. Searchable, exportable, and in your dashboard.
Dial real numbers over managed telephony, or run a demo in the browser. Same agent, same playbook, same dashboard.
Regularly calling existing customers for new offers, service updates, renewal reminders, or feedback becomes easy. Turn the campaign ON, upload the list, and see responses in the dashboard.
If the customer interrupts mid-sentence, the agent stops, listens, and responds — like a trained caller. Network drops auto-recover.
The playbook makes it clear what to say, how to say it, and what not to say. The agent makes no random commitments outside pricing, promises, and scope.
Listen to Indian voices. Pick the one that sounds like your brand.
Simple, SMB-friendly pricing
Built for 5-20 person call-center teams. No enterprise sales, no setup fee, and cancel anytime.
For teams trying out AI calling
- 1,000 minutes included
- 1 dedicated +91 number
- ₹5 / min after included minutes
- Unlimited agents + campaigns
- Try Now in the browser, free
Best for 5-20 person teams
- 4,000 minutes included
- 2 dedicated +91 numbers
- ₹4.5 / min after included minutes
- Unlimited agents + campaigns
- Try Now in the browser, free
Run multiple funnels at once
- 12,000 minutes included
- 5 dedicated +91 numbers
- Lowest overage rate after included minutes
- Unlimited agents + campaigns
- Priority support included
No commitment, top up anytime
- No monthly platform fee
- Dedicated number ₹800 / month
- Wallet top-up via Razorpay
- Unlimited agents + campaigns
- Billing only for answered calls
Pricing FAQ
How much does Firstring AI calling cost?▼
Plans start at ₹4,999 with 1,000 minutes included. Pay-as-you-go has no monthly platform fee; it's ₹6 per answered minute.
Which plan is best for a small call center?▼
Starter is for low-volume teams. Growth is best for most 5-20 person call-center teams. Scale is for teams running multiple campaigns or funnels at once.
Do unused minutes roll over to next month?▼
No. Included minutes reset on each monthly renewal. Use them within the cycle, or they expire.
What happens after the included minutes run out?▼
Answered calls continue at the selected plan's overage rate. Monitor usage, top up, or switch plans as your volume grows.
Can I use pay-as-you-go without a monthly plan?▼
Yes. Pay-as-you-go has no monthly platform fee. Top up your wallet via Razorpay and pay ₹6 per answered minute.
Are AI agents and campaigns limited by plan?▼
No. All plans include unlimited agents and campaigns, so you can test scripts, languages, offers, and customer segments without upgrading seats.
Can I turn campaigns ON/OFF anytime?▼
Yes. Pause/off a campaign and turn it back ON when volume picks up. Monthly plans are cancelled/changed from the billing page; with pay-as-you-go you only spend when there are answered calls.
How do dedicated numbers work?▼
Each tier includes a fixed dedicated-number quota. Beyond the quota, extra numbers are ₹800 / month each, billed through a separate Razorpay subscription.
The questions SMB owners ask us.
Open Firstring and build your agent.
Sign in to the app, upload a call, review the extracted playbook, and launch your first campaign from the dashboard.